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        2018中国旅游演出行业中剧场演出规模上升较快[图]

        2019年09月29日 13:54:23字号:T|T

            中国旅游行业经历了高速发展之后,游客的需求发生了一定的变化,从单纯自然风貌游玩,转变为对于当地人文特色,民俗特点等更深层次的文化内核的需求。旅游演出能有效的将景区特点,民俗风景与当地文化有效的结合在一起,满足了市场的需求,因此近十多年来行业发展速度较快。

            2018年中国旅游演出收入占总体演出行业收入五分之一。

        2018年中国演出行业票房收入结构

        资料来源:智研咨询整理

            2018 年,我国旅游演出剧目共有306 台,其中新增剧目47 台,停演14 台。2018年,中国旅游演出行业演出场次6.3万场,票房持续走高,全年实现票房37.5亿元。但可以看出,随着剧目数量增多,行业已经逐渐从高速成长期向成熟期过度。

        2013-2018中国旅游演出场次情况

        资料来源:智研咨询整理

            相关报告:智研咨询发布的《2019-2025年中国旅游演出行业市场潜力分析及投资机会研究报告

        2013-2018年中国旅游演出收入情况

        资料来源:智研咨询整理

            从旅游产出表现形式来看,主要分为三大类,主题公园演出、实景演出、剧场演出。

            其中主题公园演出是高附加值复合型旅游演艺产品;实景演出室外演出为主,宏大的舞台效果和大场面制作,视觉感受强烈,受天气影响大;剧场演出室内剧场演出为主,与公园主题相融合,不受天气限制。

        旅游演出主要类型

        资料来源:智研咨询整理

            由于剧场演出发展时间最早,最为成熟,拥有大量的表演剧目,因此成为市场的主体。2018中国剧场演出占整个旅游演出市场46.8%的市场份额。

        2018年中国旅游演出细分行业市场结构

        资料来源:智研咨询整理

            从长期趋势看,中国旅游演出中,剧场演出的发展速度快于其他两种类型,其市场占比有逐步走高的趋势。

        2014-2018年中国旅游演出细分行业发展情况

        资料来源:智研咨询整理 

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