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        2018年AR行业发展现状分析,AR产业正处于市场启动期到高速发展期的过渡阶段[图]

        2019年09月27日 14:33:45字号:T|T

            AR是一种通过实时计算影像位置及角度,生成相应虚拟场景的技术,这种技术可以通过全息投影,在镜片的显示屏幕中将虚拟世界与现实世界叠加,且操作者可以通过设备进行互动。

        AR产品对比

        AR主流产品分类
        代表产品
        优点
        缺点
        头戴式显示
        HoloLens,MagicLeap1
        贴合用户视觉距离,交互更好
        介入产品成本过高
        手持式显示
        ShaperOrigin
        介入成本低,移动性较好
        不符合用户的直接视觉感触
        空间
        HUD
        调节眼球距离,缓解视觉疲劳
        技术难点、成本较高

        数据来源:公共资料整理

            相关报告:智研咨询发布的《2020-2026年中国AR/VR行业市场前景规划及销售渠道分析报告

            AR产业链上游硬件部分主要包括光学设备、显示设备、芯片、传感器等,软件部分包括数据采集(环境渲染、视频捕获、SLAM)、数据处理(3D渲染、渲染引擎等)和系统平台(操作系统、SDK)。中游的硬件部分包括3DSensing、处理器模组、显示模组等,软件部分包括动作捕捉、眼动追踪和语音处理等功能的开发;下游则主要是各种AR终端产品以及各种AR技术应用的服务。

        AR产业链

        数据来源:公共资料整理

            目前,AR产业正处于市场启动期到高速发展期的过渡阶段,产业发展主要由技术创新和应用拓展驱动,技术红利特征显著。未来有望吸引更多厂商进入AR市场。随着技术体系的成熟、产业链构建的完善以及产品形态和内容平台的丰富,AR有望在更多场景实现落地。未来AR产业有望发展成为一个软硬结合,且汇集大量优质内容的平台,迎来真正的高速增长期。

        增强现实行业将步入高速发展期

        数据来源:公共资料整理

            5G通信技术将推动AR技术的大规模落地,5G带来的高速通信将减轻硬件的运算负担、提高AR设备的视觉处理效率和追踪精确度、提供低时延的用户体验。未来几年,随着业界与学界对相关技术踏实的探索和市场对技术的驱动与修正,AR产业的市场将逐渐培育起来。2019年,全球AR市场规模将达到262.89亿元左右,同比增速超过120%,其中,中国AR市场规模约16.4亿元,同比增长超过160%。

        全球AR市场规模预测(亿元)

        数据来源:公共资料整理

        中国AR行业规模预测(亿元)

        数据来源:公共资料整理

            AR的未来需解决问题:

            技术层:1.人工智能技术等短期内难以突破。2.计算机视觉技术的加速运算受制于底层算法。3.需要海量数据算法

            产品层:1.终端硬件门卡高,量产化困难。2.网络带宽受限,基础设施不达标。3.云端计算能力有待提升

            市场层:消费级市场教育有待进一步提升。2.企业级市场进入壁垒相对较高。3.创业者面临资源整合和供应链难题。

            用户层:1.消费级用户使用习惯改变需要时间。2.企业级用户找准刚需需要时间。

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        精彩图片

         

         

        产业研究产业数据

         

         

         排行榜产经研究数据

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