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        欢迎来到中国产业信息网设为首页|加入收藏|网站地图|繁体|产业网微薄

        中国产业信息网行业频道

        产业网 > 行业频道 > 文化传媒 > 文化产业 > 正文

        2018年,中国数字音乐产业总产值达到609.5亿元,多元化、音乐社交将成为发展主流[图]

        2019年09月26日 13:47:51字号:T|T

            随着人均收入持续提升,居民消费逐步从物质消费转变为精神消费,音乐作为重要娱乐内容品类,其能满足用户部分精神消费需求。我国数字音乐用户规模庞大,截至2019年6月,我国网络音乐用户规模达6.08亿,较2018年底增长3229万,占网民整体的71.1%;手机网络音乐用户规模达585亿,较2018年底增长3201万,占手机网民的69.1%。随着移动互联网发展,多元化、音乐社交将成为数字音乐未来发展主流。

        2013-2019年6月我国网络音乐用户规模情况

        资料来源:智研咨询整理

        2013-2019年6月我国手机网络音乐用户规模情况

        资料来源:智研咨询整理

            相关报告:智研咨询发布的《2019-2025年中国网络文学行业市场潜力分析及投资机会研究报告

            目前数字音乐市场处于初步商业化阶段,数字音乐市场收入以内容付费和版权运营为主,相比其他在线娱乐方式数字音乐人均付费率依然偏低。2018年,中国数字音乐产业总产值达到609.5亿元,其中,数字音乐产业核心层产值为129.2亿元,泛数字音乐产业产值为480.3亿元,增长潜力巨大。

        2013-2018年我国数字音乐产业规模情况

        资料来源:智研咨询整理

            随着政府端加强版权保护,音乐版权的价值将逐步增加。数字音乐消费群体呈年轻化、高端化发展,用户付费意识逐渐增强,内容付费占比将持续增高,数字音乐平台将形成以内容付费为主,版权运营、广告及其他收入为辅的商业模式。

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        版权提示:中国产业信息网倡导尊重与保护知识产权,对有明确来源的内容注明出处。如发现本站文章存在版权、稿酬或其它问题,烦请联系我们,我们将及时与您沟通处理。联系方式:gaojian@chyxx.com、010-60343812。
         

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         排行榜产经研究数据

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