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        欢迎来到中国产业信息网设为首页|加入收藏|网站地图|繁体|产业网微薄

        中国产业信息网行业频道

        产业网 > 行业频道 > 文化传媒 > 文化产业 > 正文

        截至2019年6月,网络文学用户规模达4.55亿,优质的内容不断产出,激发数字阅读市场快速发展[图]

        2019年09月26日 13:44:11字号:T|T

            随着互联网普及工作的进行,“提速降费”深入开展,以及智能手机、平板电脑等移动互联网终端设备发展普及,我国网民规模快速增长。截至2019年6月,中国网民规模达8.54亿,手机网民规模达8.47亿,网民中使用手机上网人群的占比高达99.1%。

        2013-2019年上半年中国网民用户规模变化趋势

        资料来源:中国互联网络发展状况统计报告、智研咨询整理

            相关报告:智研咨询发布的《2019-2025年中国网络文学行业市场潜力分析及投资机会研究报告

            推广全民阅读已成为国家文化重要发展方向之一,网络文学在内容端和渠道端加速实现布局,为用户提供更优质的内容和服务,激发了网络文学的用户阅读需求。截至2019年6月,网络文学用户规模达4.55亿,较2018年底增加2253万,占网民总体的53.2%。手机网络文学用户规模达4.35亿,较2018年底增加2527万,占手机网民的51.4%。

        2013-2019年上半年网络文学用户发展趋势

        资料来源:中国互联网络发展状况统计报告、智研咨询整理

            随着数字化阅读的发展,整体阅读人群持续增加,智能手机等互联网终端设备的发展迭代为人们提供了更好的阅读体验。2018年,我国国民阅读行为接触率已达80.7%。

        2012-2018年中国国民阅读行为接触率

        资料来源:智研咨询整理

            国民数字阅读接触率逐年递增,促使数字阅读行业市场规模递增。随着行业规范化进程的持续推进,国内网络文学业务模式更加多元,为产业的可持续发展奠定了良好基础。2018年,我国数字阅读产业规模达到254.5亿元,同比增长19.6%。

        2012-2018年数字阅读产业规模

        资料来源:智研咨询整理 

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