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        2019年上半年中国鞋帽行业经济运行情况分析[图]

        2019年09月19日 13:26:37字号:T|T

            2018年全年全国鞋帽服饰类零售总额达到了13707亿元,与去年同期增长8%,较去年同期提升0.20%。截止至2019年4月全国鞋帽服饰类零售总额为1000亿元,同比下降1.1%。累计方面,2019年1-4月全国鞋帽服饰类零售总额累计达到4418亿元,同比增长2.2%。

        2018-2019年4月全国鞋帽服饰类当月零售总额及增长情况

        数据来源:公开资料整理

            相关报告:智研咨询发布的《2019-2025年中国鞋帽服饰行业市场竞争现状及投资方向研究报告

        2018-2019年4月全国鞋帽服饰类当月零售总额累计及增长情况

        数据来源:公开资料整理

            服装行业实际情况比预期乐观。相比近年的几轮调整,行业整体环境在改善,库存情况更为健康、门店结构更为合理,行业竞争格局更清晰。虽然2018年下半年整体服装消费和上市公司经营走弱,相比2019年上半年之于2018年上半年的较大增长基数,2019年下半年增长压力大幅缓解。与此同时,整体消费预期在边际改善,作为消费景气后周期行业,服装消费复苏“可能会迟到,但不会缺席”。

            鞋帽行业2019上半年实现营收43.0亿元,实现净利润2.7亿元,同比下降33.1%。鞋 帽行业近年表现持续偏弱,主要由于相关上市公司主业均以皮鞋为主,但近年流行 趋势是运动鞋和休闲鞋,皮鞋消费持续低迷。

        2016-2019年上半年中国鞋帽行业收入情况(亿元)

        数据来源:公开资料整理

        2016-2019年上半年中国鞋帽行业净利润(扣非后归母,亿元)

        数据来源:公开资料整理

            鞋帽行业2019年上半年毛利率44.5%,较2018年上半年有所下降。2019上半年销售 费用率22.3%,与2018年持平,管理费用率为8.8%,较2018年有所下降。

        2016-2019年上半年中国鞋帽行业毛利率情况

        数据来源:公开资料整理

        2016-2019年上半年中国鞋帽行业销售、管理费用率

        数据来源:公开资料整理

            鞋帽行业2016年起存货周转率呈上升趋势, 2019年上半年年化为2.2。应收账款周 转率之前呈现下降趋势, 2019年上半年年化为4.3,和2018年基本保持平稳。

        2016-2019年上半年中国鞋帽行业存货周转率(次)

        数据来源:公开资料整理

        2016-2019年上半年中国鞋帽行业应收账款周转率(次)

        数据来源:公开资料整理

            2019上半年,除红蜻蜓外,其余鞋帽行业大部分公司渠道数量减少,反映行业低迷 情况下渠道仍在调整中。同时大部分公司2019年上半年终端销售继续面临较大压力, 报表同店数据均出现不同幅度下滑,且较2018年进一步扩大。

        2016-2019年上半年中国鞋帽行业渠道统计(个)

        数据来源:公开资料整理

        2016-2019年上半年中国鞋帽行业报表同店数据持续提升(万元)

        数据来源:公开资料整理

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